Posted: Mon 23rd May 2016

New look Ewloe Co-op store becomes one of first in UK to get ‘clover leaf’ makeover

News and Info from Deeside, Flintshire, North Wales
This article is old - Published: Monday, May 23rd, 2016

[vc_row][vc_column][vc_column_text]If you’ve been past the Co-op store in Ewloe this morning you may be forgiven for thinking you have stepped back in time.

The Ewloe community are one of the first in the UK to see the Co-op’s new logo as its food store and funeral home went back to the future to unveil the brand new look following a two week closure and refit.

For many of us the new look will be a very familiar sight with the return of the familiar blue design – often referred to as the ‘clover leaf’ which was first used in the late 1960’s.

Television cameras have been spotted outside the newly refitted food store on the Highway as the grand opening was beamed live into The Co-operative Group HQ in Manchester.

The Co-op’s says the re branding is commitment to return to the heart of the communities it serves across north Wales and UK with its stores and branches working to establish themselves as community hubs.

Ewloe will have a ‘Community Pioneer’ who will get involved and support community initiatives, from local fundraising to working with charities, schools and voluntary organisations to make a difference locally.

The Co-op has more than 500, 000 members across Wales and the new-look follows its AGM in Manchester on Saturday where a radical overhaul of its membership offer was also revealed.

Steve Murrells, Chief Executive, Retail, at The Co-op, said:

“Our new Co-op look represents all that we stand for, and with our proud co-operative heritage.

Members, customers, colleagues and communities already call us the ‘Co-op’, and so it makes sense that we do too. Going back to ‘being ‘Co-op’ reflects our decision that membership, the very thing that makes us truly distinctive, must be at the heart of all we say and do.

We’ve chosen this look because it links to a time when people really understood how they could be co-owners of their Co-op, and how a strong Co-op could help to create strong communities.”[/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=N7yYv3XMKoE” align=”center”][/vc_column][/vc_row]

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