From NFTs to Mobile Games: Trump’s Next Reported Crypto Play

We all know Donald Trump for his real estate deals and that instantly recognizable brand. But here in 2025, his focus seems to be expanding. He’s venturing more and more into the digital space, with a particular interest in the cryptocurrency space.

Following a string of NFT collections, a headline-grabbing memecoin, and even ties to a DeFi project, reports suggest the US President is set to add another digital asset project to his portfolio: a crypto-focused mobile game styled after Monopoly.

This potential move adds another layer to Trump’s complex and evolving relationship with the crypto industry—a space he once criticized but now appears keen to engage with, both politically and commercially. It highlights a strategy that blends his personal brand with the burgeoning, though sometimes volatile, Web3 sector.

Not Trump’s First Crypto Rodeo

Donald Trump’s reported Monopoly-style real estate mobile game is just the latest in a series of crypto ventures linked to the US President and his family.

Things kicked off dramatically in January, just days before his inauguration, with the launch of a new cryptocurrency: the US President’s TRUMP token. According to the Binance new cryptocurrency price data, the TRUMP memecoin saw an incredible surge, reportedly skyrocketing 6,127% between January 18 and January 19. Predictably, the hype cooled, and the price eventually fell to around $7.42 by April 9. However, mirroring the broader crypto market’s recent recovery, the token has since climbed back, trading at $12.34 as of May 8.

Beyond the memecoin, Trump’s name has been attached to several NFT collections. Financial disclosures revealed he earned over $7.15 million from three separate non-fungible series—including the initial “Trading Cards” collections and the more recent “Mugshot” edition tied to his legal challenges. There’s also the World Liberty Financial (WLF) project, a DeFi platform backed by Trump associates, which aims to promote stablecoins and has raised eyebrows over its structure and revenue model.

Adding to the mix, a Trump-owned entity, DTTM Operations, filed trademarks in late February for a branded metaverse and NFT marketplace. And all this activity comes after Trump, who famously called Bitcoin a “scam against the dollar” in 2021, pivoted during his campaign to embrace crypto, culminating in a March 2025 executive order to establish a Strategic Bitcoin Reserve and a US Digital Asset Stockpile.

Rolling the Digital Dice: Inside Trump’s Game Plan

The latest addition to this growing list, according to reports from Fortune, citing anonymous sources, is a mobile game drawing inspiration from MONOPOLY GO!.

The concept sounds familiar: players would move around a virtual board, earning in-game currency to build up a digital city. The project is reportedly being spearheaded by Bill Zanker, a long-time Trump associate who was also involved in launching the President’s NFT collections and the TRUMP memecoin.

While sources compared the project directly to Monopoly, a spokesperson for Zanker denied the similarity, though they did confirm Zanker is working on a game slated for a late April launch (a timeline that has now passed, suggesting potential delays or adjustments). Interestingly, the sources also claimed Zanker had tried to license the original Trump-branded board game “Trump: The Game” from Hasbro back in May 2024, but Hasbro reportedly no longer held the rights. Hasbro confirmed to Fortune it hadn’t licensed Monopoly IP for a Trump crypto venture.

How exactly crypto or blockchain technology will integrate into the game remains unclear based on current reports. However, given Zanker’s involvement and the previous trademark filings by DTTM Operations—which covered virtual goods and NFTs—it’s plausible the game could feature tokenized elements or NFT-based assets, fitting the pattern of Trump’s other Web3 endeavors.

Despite the potential branding power, the game enters a challenging market. A Q1 2025 report from DappRadar noted a dip in Web3 gaming activity in the first part of the year, citing macroeconomic headwinds and cautious investor sentiment.

Another Piece in the Trump Crypto Puzzle

The reported development of this Monopoly-style game adds yet another dimension to Donald Trump’s engagement with the cryptocurrency industry. It represents a continued effort to leverage his brand within this space, moving beyond simple collectibles and memecoins into interactive entertainment with potential crypto tie-ins.

This expansion, however, also amplifies the ongoing questions about potential conflicts of interest, as the President simultaneously shapes national policy that directly impacts the crypto industry his family and associates are actively involved in. Whether this new game becomes a hit or faces the headwinds challenging the broader Web3 gaming sector, its existence further cements the unique, and often controversial, intersection of the Trump brand and the world of digital assets.