Posted: Fri 28th Apr 2023

Connah’s Quay: YouTubers-backed Prime ‘sports drink’ seized in joint police op

News and Info from Deeside, Flintshire, North Wales

North Wales Police and Trading Standards conducted a joint operation targeting the sale of illegal items in Connah’s Quay. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

The operation resulted in the seizure of large quantities of illegal tobacco and vapes. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

Cases of the American variant of Prime hydration drinks – prohibited in the UK owing to the inclusion of restricted additives – were confiscated as well. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

Cases of Prime hydration drinks were also seized due to being US imports, which, according to authorities, are banned in the UK because they contain restricted ingredients. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

Prime is a much-hyped ‘sports drink’ backed by YouTubers KSI and Logan Paul. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

It first launched in January 2022, creating a frenzy, with young fans forming queues outside supermarkets before opening time, eagerly awaiting restocks. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

A spokesperson for the North Flintshire Police team said: “Trading Standards and North Wales Police have conducted a joint operation to target the sale of illegal items.” ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

“A large quantity of illegal tobacco, vapes, and Prime hydration drinks (American version, which are prohibited due to containing prohibited additives) were seized.” ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

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