Subway offering free kids meals this October half term

New research conducted by Subway unveils a concerning picture of the financial burden borne by families due to the ongoing cost-of-living crisis.

The study found that 55% of UK parents and grandparents are grappling with financial hardship, a concern exacerbated as the half term holiday looms.

The data highlighted a struggle to afford essential items like food (23%) and clothing (25%), along with less critical yet cherished purchases like birthday gifts (32%).

Amid these economic pressures, many families are making tough decisions to curtail spending.

The study revealed that 57% would trim down on buying meals for kids during days out to save for other essential outgoings.

Other areas facing cuts include days-out (44%), entertainment items such as toys and video games (35%), and non-educational books (15%).

When it comes to dining out, the survey found that affordability is the top consideration, with parents and grandparents favouring more budget-friendly venues like supermarkets (66%), fast-food or Quick Service Restaurants (45%), and cafes and delis (29%).

Reacting to these findings, Subway has launched a ‘Kids Eat Free’ initiative from 16th October to 5th November 2023, aimed at providing some relief to families.

During this period, any guest who orders a full-priced Footlong Sub can receive a complimentary Kids Pack by scanning a unique Subway Rewards code via the Subway App.

The Kids Pack includes a 4-inch Sub, a Robinson’s Fruit Shoot or bottle of water, a Bear Pure Fruit Yoyo, and an engaging bonus of a complimentary packet of seeds for children to plant and nurture their own Salad Squad of tomatoes, sweetcorn, lettuce, and onions at home.

Sara Stanner, Science Director at the British Nutrition Foundation, lauded the initiative, acknowledging the challenge of maintaining a nutritious diet for children during the cost-of-living crisis and appreciating Subway’s effort in offering healthier, affordable out-of-home eating options.

Kirstey Elston, Marketing Director for Subway UK and Ireland, expressed the brand’s enthusiasm in providing this timely support, emphasising the aim to facilitate families in enjoying healthier and cost-effective meals together during the half term.

This initiative aligns with Subway’s continued endeavor to give back to the community, following its ‘Sub You’ campaign last year, which collaborated with comedian Judi Love to promote Subway’s offerings and partnerships with FareShare and the CC Foundation. Through these measures, Subway exhibits a conscientious effort in navigating the challenges posed by the economic environment while fostering community support and nutritional awareness.