Co-op Insurance urges drivers to take care on Black Friday as day sees 42% more motor accidents

Shoppers Beware! Co-op Insurance is urging drivers to take extra precautions on the roads this Black Friday (November 24th), with claims data revealing the last Friday in November sees 42% more motor vehicle accident and collision claims than an average day.

Data from Co-op Insurance suggests that darker nights, the deterioration of weather conditions, and increase in road works in November contribute to a high number of crashes and road incidents.

At the peak of the holiday shopping season, adverse unpredictable weather, and the added stress of getting ready for the festive celebrations can catch drivers off guard, leading to a spike in motor claims.

Within the last 3 years, claims on a Friday were on average 57% higher than on a Sunday, the safest day to travel. Furthermore, Black Friday usually occurs on the last Friday of November – leading to a direct spike in Motor Accident & Collision claims compared to any other Friday in November, at an average of 23% more.

Paul Evans, Head of Motor at Co-op Insurance, said: “Our claims data shows over recent years Black Friday is a dangerous day to be on the road.

“This is when we see the most claims for incidents, as evenings become darker, there’s more adverse weather conditions and roads are generally busier as people commence their Christmas shopping.

“We’re urging drivers to take sensible precautions by allowing extra time for your journey and checking car lights and tyres before setting off on journeys. This is especially important at a time when there is an increased risk on the roads.”