Carlsberg are sending a lorry load of beer to Staff at Iceland Foods HQ in Deeside after losing twitter bet
Carlsberg are have sending a lorry load of beer to the Deeside HQ of Iceland Foods this afternoon after they lost a friendly wager on twitter last night over the score of the England, Iceland game.
Banter began between both companies last week on their respective twitter accounts following Iceland’s win against Austria in the Euro’s when it became apparent they would face England in the knock out round.
Iceland Food are ‘supporting’ Iceland national football team’s stunning exploits in France as part of a social media marketing campaign aimed at making Iceland everyone’s second favourite football team.
The banter started again prior to kick off last night with Carlsberg asking Iceland Foods:
“Fancy a cheeky wager? The ‘tip’ of the iceberg, so to speak.”
“If Iceland lose you supply ice creams for all our head office staff. If England lose, the beers are on us!”
It went on:
Carlsberg, the official beer of the hapless England team, has now sent a lorry full of beer up to Deeside for the staff at the companies HQ to enjoy – just in time for Friday’s Euro 2016 quarter final match between Wales and Belgium.
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