Director of Deeside based Iceland sacked after calling Welsh language “gibberish”

Deeside based Iceland has dismissed its corporate affairs boss after shoppers threatened to boycott the stores following comments he made.

Iceland director Keith Hann, described Welsh as “gibberish” and “a dead language that sounds uncannily like someone with bad catarrh clearing his throat”.

He made the comments on a personal blog and also posted a tweet saying: “Inhabitants of the UK’s Celtic fringe loathe all visitors.”

In a tweet this afternoon, Iceland said: “We have taken action in light of the comments made, resulting in the dismissal of Mr Hann with immediate effect.”

“We’d like to reiterate that these comments in no way reflect the values of our business, and apologise for any upset caused.”

We have taken action in light of the comments made, resulting in the dismissal of Mr Hann with immediate effect. We’d like to reiterate that these comments in no way reflect the values of our business, and apologise for any upset caused.

— Iceland Foods ❄️ (@IcelandFoods) February 17, 2021