Posted: Mon 19th Mar 2018

Broughton Aldi will reopen this week following a “two-week transformation”

News and Info from Deeside, Flintshire, North Wales
This article is old - Published: Monday, Mar 19th, 2018

A few people have been in touch to ask why Aldi in Broughton is closed or more to the point when is it open again.

Aldi will reveal a fresh new look at the Broughton store when it re-opens to customers on March 22.

The store, which first opened its doors in December 2015 – has undergone a two-week transformation to improve “customers’ convenience and overall shopping experience.”

Aldi Broughton will have a more customer-focused layout the company says – which allows for the products customers know and love to be found more easily, while browsing new ranges.

The picture below shows the new store layout:

New layout at the Broughton store.

The transformation is part of Aldi’s £300m investment into improving its stores and service across the UK, and is based on feedback from more than 50,000 customers.

The format of the store reflects proven customer behaviours, and includes developments such as:

  • New and improved chillers and freezers including a ‘Food to Go’ section at the front of the store
  • Increased space dedicated to fresh, British meat products
  • Relocation of fresh bakery items to the final aisle, so products don’t get squashed under shopping
  • Relocation of Beers Wines and Spirits into a dedicated fixture along the back wall, showcasing our award winning products
  • A dedicated section full of award winning Health & Beauty products

The company also says “the store has also been cleverly crafted to increase employee efficiencies, allowing Aldi to continue to pass its low operating costs on to customers in the form of low prices.”

Aldi Store Manager Steven Woods, said:

“The store is looking fantastic, and we can’t wait to welcome our loyal customers back so they can see it for themselves.

We know that the value and quality of our products is unbeatable, and we’re committed to making sure that the shopping experience each customer enjoys in our stores is on a par with the products and services they’re used to.

We have recently been voted Britain’s favourite supermarket in the Which? 2018 Customer Satisfaction Survey voted for by UK shoppers and we’re delighted that our commitment to fantastic value and quality products is being recognised.

We’ve got some great Specialbuy deals on throughout our opening week, so we’re set for a busy opening week.

The store will be offering a wide range of caravan and camping products including: Caravan Cover at £79.99, Mini Oven at 19.99 and an extensive selection of other caravanning products.”

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