Urgent Safety Alert issued for baby self-feeding products

The Office for Product Safety and Standards (OPSS) has issued an Urgent Safety Alert for baby self-feeding products and is urging the public to stop using them immediately and dispose of them safely.

Businesses selling these products “must immediately remove them from the market as they cannot comply with the safety requirements under the General Product Safety Regulations 2005.”

The OPSS said: “Baby self-feeding products are designed to enable babies to bottle feed with little to no assistance from a caregiver.”

“This creates a risk of serious harm or death from choking on the feed and aspiration pneumonia.”

“Using self-feeding products is also inconsistent with NHS guidance in relation to safe bottle feeding.”

An OPSS spokesperson said: “This action follows a previous safety alert about baby Self-Feeding Pillows / Prop Feeders published on 30 November 2022 and applies to all baby self-feeding products.”

“Consumers, local authority trading standards services and businesses are asked to take specific action to cease use or remove these products from the market as advised below.”

OPSS has said, “this category of products will always be dangerous due to their design and intended use and can never be made safe.”

“Consumers should immediately stop using these products and dispose of them safely.”

Businesses have been told to “immediately remove these products from the market as they cannot comply with the safety requirements under the General Product Safety Regulations, 2005.”

“And they must comply with their obligations under product safety law.”