Peter Andre becomes the ‘new face’ of Iceland foods

Deeside based supermarket chain Iceland Foods have recruited Peter Andre as the ‘new face’ of the company.
The TV presenting singer, songwriter will feature in a new Iceland TV campaign to be launched in September.

Iceland Joint Managing Director Nick Canning said:

“The UK food retail market is more competitive than ever, so it is vital that we make the most of our advertising spend to achieve a real impact on consumers. Peter Andre has a very high profile with our customers as a singer, presenter, parent and TV personality – including, of course, his life-changing appearance in the Iceland-sponsored “I’m A Celebrity … Get Me Out Of Here!”
“We are delighted that Peter has agreed to be the new face of our company and we look forward to working with him to make the whole country more aware of Iceland’s outstanding value, great quality, brilliant service and industry-leading innovation.”

Peter said:

“I only ever get involved in a campaign when I truly believe in it. I’m really excited to be working on such a big campaign and looking forward to a great future with the brand.”