North Wales woman raises awareness of melanoma skin cancer in BBC charity appeal
A North Wales woman is taking part in a national BBC charity appeal to raise money for a charity supporting people affected by melanoma skin cancer.
Melanoma Focus has been selected for a BBC’s Lifeline Appeal, a programme which highlights the work of charities in the UK and invites the audience to donate.
Jen Rush, from Llangollen, appeared in the appeal in memory of her husband James, who sadly passed away in August 2022 having been diagnosed with melanoma.
James was a wonderful man and father to our young daughter Jess,” said Jen.
“He loved the outdoors and had hobbies including kayaking, surfing, climbing and mountain biking.
“He was also a talented photographer and designer. He most recently worked as a tree surgeon and was a retained firefighter.
“I’m really proud to take part in the BBC Lifeline appeal in his memory.”
The appeal, which was broadcast on 28 May, featured Jen sharing her experiences of James being diagnosed with melanoma and her work for Melanoma Focus.
The organisation provides crucial support for those affected by the disease and the medical teams who treat them, along with funding innovative research into new treatments and helping to raise greater awareness of skin cancer.
The charity’s Melanoma Helpline can be the first point of call for people newly diagnosed or grappling with treatment choices.
Patients and carers are also welcomed to the annual Melanoma Patient Conference, a safe space and community event which aims to empower patients and provide information about the latest treatments and advances in melanoma medicine.
The BBC appeal coincides with Melanoma Awareness Month. Melanoma Focus has been using the month to share information about symptoms and risk factors for melanoma, the deadliest form of skin cancer.
86% of melanomas are preventable but they are becoming more common in the UK killing 2,333 people per year.
Over the last decade, melanoma skin cancer incidence rates have increased by around a third (32%) in the UK. There are now around 16,700 new cases every year (46 every day) and it is expected to continue to rise.
Susanna Daniels, CEO of Melanoma Focus, said: “Melanoma skin cancer is a serious and potentially fatal condition.
“A melanoma diagnosis can bring confusion, anxiety, disbelief and disruption to the patient and their loved ones.
“That’s where we step in. As experts in melanoma, Melanoma Focus strives to shape a better future for melanoma patients by supporting them from diagnosis through their treatment and beyond.
“We’re delighted that Jen is continuing James’ legacy and supporting our BBC Lifeline appeal to raise awareness of melanoma and raise vital funds for our charity’s work.”
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