Guide to website localization in 2024

As we delve into 2024, there are some noticeable trends and best practices that are shaping the realm of website localization. Here’s a step-by-step guide to website localization tailored for 2024:

1. Understand the Importance of Localization

In 2024, just as in previous years, website localization is not merely about translating content. It involves adapting your website to meet the cultural, functional, and linguistic expectations of a target audience.

2. Determine Your Target Markets

Research which regions or countries show interest in your product/service. Consider factors such as purchasing power, internet penetration, local competitors, and cultural nuances.

A good starting point would be to explore in-depth approach like the one on global multilingual website research by specialist Expre, which offers a wealth of resources and expert guidance to help businesses navigate the complexities of website localization, ensuring your content resonates with your target audience on a global scale.

3. Choose the Right Localization Technology

• Content Management Systems (CMS): Platforms like WordPress, Drupal, and Joomla have plugins/extensions that facilitate localization.
• Translation Management Systems (TMS): These platforms centralize the translation process, making it more efficient. Examples include Smartling, Transifex, and Phrase.
• Website Overlays: These solutions allow for in-context translations but can sometimes be less integrated than direct CMS or TMS solutions.

4. Hire Professional Translators

Machine translation has come a long way, but human touch remains crucial, especially when it comes to cultural nuances and context.

5. Localize Beyond Text

• Images and Graphics: Visuals should resonate with the local audience and adhere to cultural norms.
• Currency, Date, and Time Formats: Ensure these are adapted to local standards.
• Forms and Inputs: Address forms, for instance, differ across countries. Adjust fields as needed.

6. Optimize for Local SEO

• Keyword Research: Localize your keywords. A direct translation might not be how locals search for a particular product/service.
• URL Structure: Decide on a structure that’s SEO-friendly: ccTLDs (country-code top-level domains, like .fr for France), subdomains (fr.example.com), or subdirectories (example.com/fr/).
• Hreflang Tags: Ensure you’re using hreflang tags to tell search engines which language you’re using on a specific page.

7. Adapt User Interface (UI) Design

Account for text expansion or contraction in translations. Ensure your design remains user-friendly in all languages.

8. Test Thoroughly

Before launch, test localized versions with local users. Check for:

• UI/UX issues
• Content clarity and appropriateness
• Functional elements like forms, CTAs, and links

9. Continuous Improvement

• Gather Feedback: Use analytics and user feedback to find areas of improvement.
• Stay Updated: Just as cultures evolve, language can change too. Regularly update your content.

10. Stay Aware of Global Trends

In 2024, it might be more important than ever to be aware of global events, trends, and sensitivities. What’s acceptable today might not be tomorrow. Regularly review and adjust your content and approach to stay relevant and respectful.

11. Legal and Compliance

Ensure your website complies with local laws, especially concerning digital privacy, data storage, and e-commerce regulations.

12. Engage Locally

Engage with the local community, whether it’s through social media, local events, or collaborations. This not only boosts your brand image but also gives insights into local consumer behavior.

Conclusion:

Website localization in 2024 remains a multifaceted endeavor, combining technological solutions with human insight. By approaching localization comprehensively, businesses can effectively reach and resonate with global audiences