Flintshire households put dogs at heart of Christmas
Dogs in Flintshire are being treated as full members of the family this Christmas, with new research suggesting owners will spend more on presents for their pets than for their closest friends.
The findings come from a UK-wide survey commissioned by Dogs Trust as part of its Happy Place Index, which spoke to more than 5,000 dog owners.
The charity said the results reflect how deeply dogs are valued in households across the country, including in North East Wales.
According to the survey, 40% of owners see their dog as their child, while a further 49% describe their dog as their best friend. Dogs Trust said this bond is especially evident during the festive period, when dogs often take part in gift exchanges, family photos and seasonal walks.
The research suggests dog owners will buy an average of five presents for their dog this Christmas, spending around £125. By comparison, they expect to spend about £105 on gifts for their closest friend.
Dogs are also set to feature prominently on Christmas cards. Around 65% of dog-owning households are expected to sign their dog’s name on family cards, rising to more than 70% among younger adults.
Dogs Trust estimates this could result in almost 47 million cards being “signed” by dogs across the UK.
The charity said dogs also play an important role in owners’ wellbeing.
Almost nine in ten respondents said their dog’s happiness affects their own, with many reporting they spend more time outdoors, feel less lonely and have met more people since becoming dog owners.
Actress and Dogs Trust supporter Suranne Jones said: “Christmas in our house definitely revolves around our dachshunds Mickey and Chase – they’re brothers, they’re inseparable, and they’re absolutely part of the family.
“They get their own pile of presents, they’re always involved in the festive routines, and yes, their names definitely end up on the Christmas cards. They bring so much joy and comfort, especially at Christmas, and I honestly can’t imagine life without them.”
The survey also found that many owners are willing to change their social plans for their pets. Nearly 60% said they had cancelled plans because their dog could not join them.
Dr Rob Christley, Head of Research at Dogs Trust, said: “The company of our dogs is becoming increasingly valued, as many opt for those cosy nights in and are likely to keep this up as we near the frosty festive season.
“It’s brilliant to see that our dogs are not only being cared for, but they’re being chosen, again and again, as company over convenience.”
Dogs Trust said that while thousands of dogs will enjoy Christmas in loving homes across Flintshire and North Wales, many will still spend the festive period in rehoming centres.
The charity is encouraging people to support local Dogs Trust centres through donations and gifts.
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