Chester University graduate’s new book lifts lid on sports media secrets
A former University of Chester student has written a debut book featuring behind-the-scenes insights from some of the biggest names in sport.
Tim Percival, Communications Lead for the England Rugby team, has authored On the Record & On the Ball: How Elite Coaches Master the Media. The book includes exclusive interviews with 27 top coaches from 10 sports, such as former England football manager Roy Hodgson, former Wales rugby head coach Warren Gatland, McLaren Racing CEO Zak Brown and England cricket head coach Charlotte Edwards.
The book explores interview tactics, crisis management, handling criticism and how to turn media attention into an advantage. It also includes contributions from sports journalists, broadcasters and psychologists.
Tim, who graduated from Chester in 2000 with a Sports Science degree, said his studies helped shape his career: “I read the Sport in Society modules taught by Ken Green and Dan Bloyce at Chester, which I loved. It set me up for the jobs market not just by deepening my understanding of sport in its wider context, but by sharpening my critical thinking.”
Professor Daniel Bloyce, from the University of Chester, said: “I remember Tim as a curious and engaged student. He was part of a fantastic year group, surrounded by a close-knit circle of friends who were all a pleasure to teach.
“We were thrilled when Tim agreed to be the keynote speaker at our Careers and Research Conference in February 2020. His talk was passionate, insightful, and deeply engaging – students and staff alike were captivated by his experiences in professional sport.
“I’m delighted to see the release of his new book – the result of years of hard work. The range of coaches Tim interviewed across various professional sports promises a compelling and valuable read. We’ll be making sure copies are available in the Seaborne Library.”
On the Record & On the Ball is published by Fairfield Books and is available in hardback and ebook formats.
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