Building a Cohesive Team of Digital Experts: Marina Ilina’s Venture
PIN-UP Global is a modern Ukrainian ecosystem of 8 independent directions. Marina Ilina, its CEO and innovation maestro, left behind in the past a strict hierarchical model of business that could drastically reduce the effectiveness of each segment involved.
The founder claims outcome-driven staff rather than processes form the network. Moreover, PIN-UP Global helps specialists develop their hard and soft skills, prevent burnout, and maintain emotional balance.
“We provide the best solutions for both partners and members of working teams. Our ecosystem focuses on engagement, drive, and determination in realizing ideas and proposing changes. It’s our recipe for staying afloat” — Marina Ilina.
The Distinctive Organizational Architecture of PIN-UP Global
Marina Ilina has been passionate about digital technologies since graduating from the East Ukrainian National University in Luhansk.
- She gained a marketing qualification and initially worked as a business event coordinator.
- A digital entertainment area caught her attention due to its novel approaches and breaking down stereotypes.
- Having decided on further plans, Marina continued her career as a manager in IT companies focused on software development and marketing.
The emergence of the PIN-UP brand is the result of her long-term experience and gap analysis in the sphere. Marina encountered both successful and failed businesses in her path, so she knows the strong and weak points of the markets.
“We don’t chase trends; we create them” — Marina Ilina.
PIN-UP Global Network Peculiarities
At the beginning of her business journey, Marina set the purpose to run an enterprise providing end-to-end processes connected to developing and managing various entertainment products. When she reached the goal, the next challenge was chosen: providing numerous outsourcing services. Let’s take a look at what some of PIN-UP Global’s directions offer:
- PIN-UP.BUSINESS assists business people in strategic planning, reducing their current costs, and complying with modern standards and regulations.
- PIN-UP.CRM provides clients with up-to-date solutions for convenient customer communication and implements various marketing tools.
- PIN-UP.TECH creates entertainment platforms and apps tailored to the needs of clients.
PIN-UP Global also includes PIN-UP.PLAY, PIN-UP.TRAFFIC, PIN-UP.CARE, PIN-UP.TEAM, and even the newly launched PIN-UP.INVESTMENTS, supporting ambitious projects.
Team Building Methods of Marina Ilina and PIN-UP Global
The PIN-UP.TEAM branch is dedicated to maintaining the well-being of each member of the ecosystem, counting 2,500+ professionals. Marina is actively involved in creating solutions that improve team cohesion:
- Social network to find new friends and hold joint recreational activities;
- Birthday calendar, reminding staff of the special dates of their colleagues;
- Intracorporate currency that can be exchanged for gifts.
Moreover, PIN-UP.TEAM carries out educational and leisure events.
The PIN-UP Foundation and Its Invaluable Role in Ukrainian Society
Marina Ilina initiates numerous volunteer projects within her charitable PIN-UP Foundation. She and her committed team help people from areas of combat operations, take part in the restoration of buildings, and evacuate children abroad.
In addition to financing charitable programs, Marina attracts the world community’s attention to the consequences of a full-scale invasion. Many foreign volunteers have already contributed to the Ukrainian victory thanks to her initiative and dedication.
