Asda reinstates 10% ‘Blue Light’ discount for NHS and emergency services
Asda has announced it is reinstating its offer of 10% off in stores to Blue Light Card holders.
The supermarket giant has also said it is waiving a 12 week qualifying period for new employees to receive staff discounts.
Following the announcement on Wednesday that UK inflation is now at 9%, Asda says it has taken further action “to support its customers and colleagues in managing their household costs by offering extended discounts.”
From midnight tonight, workers in the NHS, Emergency Services, Social Services, Social care sector and armed forces, will be able to access 10% discount in all Asda’s stores across the UK when they present their Blue Light Card until further notice.
Food and soft drinks, George clothing and homeware, toys, gifts and optical are all included in the offer.
Blue Light Card holders will receive their discount by presenting their card at checkout.
Hayley Tatum, Asda’s Chief People and Corporate Affairs Officer said: “Family budgets are under huge pressure right now – with our Income Tracker showing household incomes down by £16 per week in March and set to fall further.”
“Bringing back the Blue Light discount and removing the qualifying period for our own colleague discount are additional ways we can support our customers and colleagues, alongside our ongoing efforts to reduce prices and invest in our colleague pay.”
Tom Dalby, CEO at Blue Light Card, said:
“We are really proud to be working with ASDA. With the cost of living on the rise, I hope this exclusive 10% discount helps families and individuals across the UK on everything from the big food shop to new school clothes.”
“Asda has always done so much to show its appreciation to NHS staff and other frontline workers, and this partnership will support millions of blue light workers in the country.”
Full terms and conditions for the Blue Light discount can be found here
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