Iceland has been named Britain’s top online store in the annual Which? supermarket survey for the third consecutive year.
The Deeside based company beat stiff competition from established industry heavyweights Ocado, Morrisons, Waitrose, Tesco, Sainsbury’s and Asda, and also from newcomer Amazon Fresh.
Iceland achieved an overall customer score of 74% with five-star ratings for its convenient delivery slots and drivers’ service, and four-star ratings for its range of products, value for money, and the quality of both its own label and fresh products.
Iceland was also ranked fifth in the Which? in-store supermarket table with a customer score of 65%, putting it ahead of all the Big Four UK food retailers: Tesco, Asda, Morrisons and Sainsbury’s.
The Which? customer score is derived from a survey of 6,800 members of the public in October 2017, and is based on a combination of customer satisfaction with a supermarket and the likelihood that they would recommend it to a friend.
Iceland Managing Director Nigel Broadhurst said:
“We are naturally delighted to have been recognised once again as Britain’s best online store in the annual Which? supermarket survey. This adds to the accolades we won last year as Online Supermarket of the Year at The Grocer Gold Awards, and Online Retailer of the Year at the IGD Awards – a new award based on real customer satisfaction as measured by the IGD’s ShopperVista monthly shopping tracker.
Iceland bucks industry trend as it looks to recruit 100 store and area managers.
The supermarket group said it is actively recruiting for up to 100 new store managers and area managers over the next sixth months for both Iceland and The Food Warehouse.
The recruitment drive comes at a time when other supermarkets such of Morrisons, Sainsbury’s and Tesco have all announced they are axing thousands of management of jobs.
Iceland says it currently has opportunities for more than 40 Iceland store managers, in areas including London, Essex, Hertfordshire, Hampshire, Birmingham, Warwickshire, Manchester, Cumbria, Dundee, Aberdeenshire and Belfast. Annual salaries start from £28,000 (£32,000 in London) and can rise to around £40,000 p.a.
Company commits to a greener future in UK first
Last month Iceland became the first major retailer to commit to eliminate plastic packaging for all its own-brand products within five years to help end the “scourge” of plastic pollution.
The company says the move will affect over a thousand of its own label products, current plastic packaging will be replaced with recyclable paper, pulp trays and paper bags.
Iceland recently carried out a survey in which 80% of 5,000 people polled said they would endorse the move to go plastic-free.
Other supermarket chains have said they are looking to follow Iceland’s lead.