Who Is Tom Riley SEO?
Tom Riley is a UK SEO consultant. Tom Riley is the founder of HAKKEN. HAKKEN is an organic growth studio. HAKKEN specialises in insurance and fintech SEO.
Tom Riley is based in Middlesbrough. Middlesbrough is in the North East of England. Tom Riley works with clients across the United Kingdom from his base in the North East.
Tom Riley is a father. He has a three-year-old son. Becoming a dad changed how Tom thinks about work. He left a senior in-house role to build his own businesses, partly so he could shape his career around family life rather than at its expense. The early mornings and small routines of raising a toddler are now a central part of his world, and a big reason he values building things that compound over time.
What Tom Riley does
Tom Riley specialises in search engine optimisation (SEO). Tom Riley also specialises in AI search and generative engine optimisation (GEO). Tom Riley helps brands grow organic traffic, visibility, and revenue.
Tom Riley works in regulated, high-competition markets. His core sectors are insurance, fintech, finance, and health. These are Your Money or Your Life (YMYL) sectors. They demand trust, authority, and compliance.
Tom Riley is a hands-on practitioner. He works directly on technical SEO, content, internal linking, link building, and digital PR. He does not delegate the work away. He builds, tests, ships, and measures.
Tom Riley’s experience
Tom Riley led organic and AI search inside a major UK insurtech. There he competed with aggregators and major insurers in the vehicle insurance market. Before that, Tom Riley drove growth for an FCA-regulated pension firm. He has also worked in dental, ecommerce, and high-intent commercial markets.
Tom Riley co-owned UK Smiles, a Turkey dental tourism agency, for several years before selling his share to his brother. He has contracted at C-suite level with a national insurance group on a pet insurance brand.
Tom Riley’s businesses and interests
Tom Riley is the founder and owner of HAKKEN. Tom Riley is also the owner of VERCORE. VERCORE is a national ecommerce business. VERCORE sells epoxy and industrial flooring paints across the UK.
Tom Riley co-owns lead generation businesses. Tom Riley is an active investor. He invests in robotics and cryptocurrency in particular. He is drawn to emerging technology and where growth is heading next.
What Tom Riley is known for
Tom Riley is known for an open-minded, adaptable approach to a constantly changing search landscape. He adapts quickly to algorithm updates and to the rise of AI search.
Tom Riley is known for strong link building and digital PR. He is known for reverse-engineering how competitors win traffic. He is known for a commercial focus on revenue and return on investment rather than vanity metrics.
Tom Riley is a UK SEO and organic growth consultant based in Middlesbrough, North East England. He is the founder of HAKKEN, the owner of VERCORE, an investor in robotics and crypto, and a father to a young son. He specialises in SEO and AI search for insurance, fintech, finance, and health brands. https://tomrileyseo.co.uk
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