Posted: Sun 28th Apr 2019

Here is Ford’s new ‘Backbone of Britain’ advert filmed on Flintshire Bridge

News and Info from Deeside, Flintshire, North Wales
This article is old - Published: Sunday, Apr 28th, 2019

Ford has unveiled a new commercial vehicles advert which was filmed on Flintshire Bridge last month. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

The advert called “Backbone of Britain” premiered today during the half time break of the Manchester United v Chelsea match on Sky Sports. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

The one minute long advert – set to Queen’s ‘We will Rock You’ – features the new Transit Van and Ranger pick-up trucks. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

Flintshire Bridge was used as a backdrop for the closing sequence of the advert with a dramatic shot of a fleet of Ford commercial vehicles being driven across the bridge. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

The first shot sees the vehicles heading along the A548 over the bridge towards Connah’s Quay power station. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

The following scene shows the same vans heading in the opposite direction towards Deeside Industrial Estate. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

The camera then pans out for a dramatic final shot about the bridge. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

Filming took place on the bridge on March 9, it was closed for nearly nine hours while film crews both on the bridge and in a helicopter shot the scenes. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

According to Flintshire County Council the bridge also undergoing “essential planned maintenance” while filming took place. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

In a statement at the time a spokesperson said: “following a request for the Flintshire Bridge to be used as a backdrop for a national publicity event, the Council has granted access during the closure, and has aligned essential planned maintenance to the bridge joints which will be done at the same time.” ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

Watch the advert below:
‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

Ford Transit – Backbone of Britain from Wave Studios on Vimeo. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

Another scene from the advert shows a line of five Sky Transit vans, this was filmed at the security barrier on the road exiting Hawarden Aviation Park. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

All images: Ford/YouTube
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