Enhancing Community Engagement with Digital Signage: Transforming Leisure Centres and Public Spaces in North Wales
The goal of the Digital North Wales plan is to improve services by connecting residents and businesses, supporting everyone as they learn digital skills, and developing skills that translate to the workforce.
This will be conducted by offering digital services, such as Kitcast, that can be accessed by everyone on any device, at any time, anywhere.
Not only will this enhance daily life, but it will also have a positive impact on business.
With the success experienced so far, the next steps are to create leisure centres and public spaces that use digital signage for everyone’s benefit. Here’s what you need to know.
Digital Signage for Leisure Centres
This includes health centres, gyms, and other places where people exercise and interact with others in the community. Here are some ways to make it work.
Wayfinding
Mark the entrances and exits, the location of the bathrooms, and directional arrows that guide visitors from place to place. They can also be used to designate dressing rooms, the sauna, and much more.
Rules
Post the leisure centre’s rules on a digital sign so they can be seen easily by all guests. This enhances safety for everyone and ensures that all visitors know what’s expected of them.
Payment Info
Digital signs are also a great way to display the cost of the various centre’s services. They can also showcase membership bundles and deals.
Brand Promotion
Attract new customers and retain existing ones by making your brand easily recognizable. Outdoor signs will engage passersby, alerting them to the specials and services you offer.
Restaurants
If your centre features a restaurant, use digital signs to display the menu and prices. You can also show the day’s food and drink specials to attract customers.
Entertainment
Keep your visitors entertained while they wait for a turn on the gym machines or a chance to visit the sauna with digital displays. You can show movies, offer health advice, or advertise additional services.
Safety Details
Safety is important in a leisure centre setting so use your digital displays to display instructions for equipment and to share legal information. This covers your liability and keeps all visitors as safe as possible.
Digital Signage in Public Spaces
Whether it’s a busy area or a slow-paced park, digital signage is appearing all over the place. From hospitals to airports, transportation hubs to shopping centres, museums to restaurants, there’s a place for digital signage virtually everywhere you go.
Real Time Information
Communicating vital information in a timely way is much easier with a digital sign. This might be transportation schedules, patient information, wayfinding, or emergency alerts.
Boost Visitor Experience
Public areas are more engaging and enjoyable with digital signage. For example, shopping centres can display interactive details about goods and services. Waiting areas can show entertaining content and museums can create immersive exhibits.
Advertising
Because public spaces see a lot of traffic, digital signs are a great way to advertise everything from restaurants to retailers to public services to transportation. The signs can also be used to display sales and special promotions, enticing customers to try new goods and services.
Eco-Friendly and Affordable
While there’s some initial costs associated with setting up digital signage, the savings will come. They reduce the need for manpower and paper signs, using fewer resources and protecting the environment at the same time. The combination of money savings and sustainability aligns with the values of many individuals and the communities they live in.
Engages the Community
Civic engagement is also more effective with digital signs. They make it easy to share news, events, announcements, and safety information to a large crowd, all at the same time. This builds a positive relationship with the community and the government and encourages residents to be more involved.
Location
Another benefit of digital signs is that they can be used in many locations, giving the community the information they need, in real time. That includes bus stops, train stations, airports, hospitals, grocery stores, shopping centres, parks, recreational areas, government buildings, and schools.
Features of Digital Signage
So, why are digital signs so useful in leisure centres and public spaces? Consider the following benefits:
- Remote management of content
- They are highly interactive.
- Real time information
- A customizable schedule for content
- High-definition displays
- Weather resistant and long lasting
Summary
As the technology that goes with digital signage continues to evolve, it will be used in new and innovative ways in locations all over North Wales. Artificial intelligence and augmented reality are expected to assist users in creating the most dynamic content out there. Connectivity and integration with other technology allows brands, businesses, and other entities to seamlessly add digital signage to their current strategy. There’s never been a better trend to try and never a better time to get started.
