Flintshire couple return to their roots with lawn care business
Local Flintshire couple return to their Welsh roots to run new lawn care business
A Flintshire-based couple have returned to their roots to run their own lawn care business, GreenThumb.
Ambitious entrepreneurs Jason and Vicki Bell seized the opportunity to buy the Flintshire franchise branch when it came up for sale.
A dream come true for the husband-and-wife team, they have now relocated the office to where they both grew up and continue to have strong family ties.
They are also the proud owners of five branches, including neighbouring Wrexham, the Wirral, Oswestry and Bridgnorth.
“It has always been our goal to acquire the Flintshire area, so when we learnt that it was available, we jumped at the chance – it was a no-brainer,” said Jason Bell.
“Prior to our ownership, the branch was owned by GreenThumb’s corporate office and was the first franchise in the network to have been launched over 30 years ago.
“There is also a sentimental reason why we wanted to buy this franchise, as my uncle got me my first job at GreenThumb in 2007 and now we are the proud owners of multiple GreenThumb franchises.
“Having this family connection means so much to me, and with him sadly no longer around, it makes me even more determined to be successful.”
With two young boys, the duo said they are committed to building a business where they can continue to grow across North Wales, Cheshire and Shropshire.
With the recent acquisition of the three new branches, Flintshire, Wrexham and the Wirral, GreenThumb now has a customer base of over 5,300 and delivers lawn care from small domestic homes to large country estates.
Operating their fleet of seven branded vans from their base in Sandycroft, the Bells are supported by a team of seven longstanding lawn operatives.
Born and bred in Flintshire, Vicki and Jason embarked on their GreenThumb journey in 2008, when they bought their first franchise in Oswestry.
Prior to this, neither Jason nor Vicki had any experience of running their own business.
Jason previously worked as a lawn operative for GreenThumb’s head office and Vicki as a travel agent, but after much careful consideration, they decided to invest in the business and work together.
With Vicki’s experience in administration and customer service, combined with Jason’s knowledge of the lawn care industry, they knew that they could make a success of the business.
“Although we have only been operating GreenThumb Flintshire for a couple of weeks, we are very determined to carry on making an impact in the area,” said Vicki.
“We will be looking to expand the talented local team, who all deliver exceptional customer experience, as well as grow our customer base over the five branches to over 6,000 within our first year and increase our turnover by 5% year-on-year.
“We also recognise the importance of excellent customer care, so our aim is to continue to provide a consistent and high-quality service for every customer and to keep the community at the heart of everything we do.
Based in Sandycroft, GreenThumb covers Caerwys, Flint, Connah’s Quay, Mold, Shotton, Buckley and Aston Park,
It is part of a national network of over 220 local territories, many of which are franchised, with more than 2.5 million treatments carried out each year by professional and caring lawn care teams.
For further information about GreenThumb and its lawn care services, visit GreenThumb Flintshire, email [email protected] or call 01352 758355.
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