Posted: Fri 3rd Mar 2023

Aldi was the cheapest supermarket in February according to data from consumer champion Which?

News and Info from Deeside, Flintshire, North Wales
This article is old - Published: Friday, Mar 3rd, 2023

Consumer champion Which? has found that Aldi was the cheapest supermarket in February, with a basket of 43 popular groceries priced at £74.81 on average.

This was £11 cheaper than Asda, where the same shop cost £85.81 on average.

The comparison involved eight of the UK’s biggest supermarkets and is carried out on a monthly basis.

In addition to comparing the prices of a basket of 43 items, Which? also compared the cost of a larger trolley of 139 items.

For this comparison, the discounters Aldi and Lidl were excluded as they do not always stock some branded items.

Asda was the cheapest for this larger trolley of groceries, costing £355.29, followed by Sainsbury’s at £358.77.

Waitrose was the most expensive, costing £396.58, which was £41.29 more than Asda.

Which? noted that even budget ranges and prices at the discounters are rising significantly and urged supermarkets to do more to help their customers.

The consumer champion recently launched its Affordable Food For All campaign, calling on supermarkets to provide support to people around the country struggling to keep food on the table during the ongoing cost of living crisis.

Reena Sewraz, Which? Retail Editor, advised shoppers to choose a supermarket that is cheap overall and save in other ways by swapping from branded to cheaper own-brand products, sticking to a shopping list, and resisting the temptation to pick up special offers they may not need.

She said: ›“The cost of living crisis has seen food and drink prices put huge pressure on household budgets. It is no surprise to see many people turning to discounters like Aldi when our research shows they could save up to £22 on a typical shop.

“Our findings show that while prices are going up, some supermarkets are significantly more expensive than others. As well as choosing a supermarket that is cheap overall, you can save in other ways by swapping from branded to cheaper own-brand products, sticking to a shopping list, and resisting the temptation to pick up special offers you may not need.”

Which? compares hundreds of grocery prices at Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury’s, Tesco, and Waitrose every month to reveal the cheapest supermarket. Asda has been the cheapest for the larger trolley of groceries since January 2020.

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