Aldi named most popular supermarket in Britain according to latest polling data

Aldi has been named the most popular supermarket in Britain according to the latest polling data from YouGov.

The discounter was ranked ahead of other major supermarkets including Lidl, Tesco, Sainsbury’s, Asda, and Morrisons.

The announcement comes at a time when Aldi is experiencing a surge in demand with an additional 1.3 million shoppers joining the supermarket.

Aldi’s popularity could be due to its reputation for offering affordable yet high-quality products.

An independent price comparison by trade magazine The Grocer found that Aldi was 24% cheaper on average than the so-called “Big Four” supermarkets – Tesco, Sainsbury’s, Asda, and Morrisons. Additionally, Aldi was also recognized as the UK’s Cheapest Supermarket for two years in a row by consumer advocacy group Which?.

Richard Thornton, Communications Director at Aldi, said, “We know that with the rising pressures of the cost of living, customers are looking for ways to save more than ever, while still looking for high-quality affordable food.

Aldi continues to offer great quality products at unbeatable prices, which is why we believe British shoppers have voted us the nation’s favourite supermarket yet again.”

The findings of the YouGov poll show that Britons’ shopping habits have changed amid the economic uncertainty of the cost-of-living crisis.

As household budgets continue to be squeezed, consumers are looking for ways to save money, and many are turning to discount retailers like Aldi.

YouGov Ratings uses millions of responses to continually monitor what the UK thinks about thousands of things, from people and products to brands.

The Q4 2022 Popularity rankings of UK supermarkets is based on data collected from shoppers.

However, Aldi’s popularity shows that consumers are willing to prioritise value for money over convenience or the presence of a wider range of products.

The news of Aldi’s popularity will be welcomed by the retailer, which recently announced plans to open 400 more stores across the UK in the next few years.