Posted: Wed 19th Jan 2022

£14 million boost for Welsh food and drink businesses

News and Info from Deeside, Flintshire, North Wales
This article is old - Published: Wednesday, Jan 19th, 2022

A Welsh Government-backed event in October has already helped identify an estimated £14m in new and potential business deals for Welsh food and drink businesses, according to initial feedback. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

BlasCymru/TasteWales 2021 took place in October at the ICCW in Newport provided an opportunity to showcase food and drink from Wales. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

More than 100 food and drink businesses from Wales took part with 21 of these being established during the Covid pandemic. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

In total, 1,695 Covid-secure meetings took place as part of the “Meet the Buyer” brokerage between trade buyers and Welsh food and drink businesses, including virtual discussions. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

200 trade buyers were in attendance and this included most of the major retailers and key foodservice and hospitality trade partners as well as UK-based international dignitaries. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

During the event, Rural Affairs Minister Lesley Griffiths launched a new Export Advisory Group. This will be vital in helping further develop exports for the food and drink industry in Wales. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

It supports the Welsh Government’s A Vision for the Food & Drink industry from 2021 which aims to build on the sector’s success in Wales with the key aim of helping ensure a flourishing food and drink industry with a global reputation for excellence. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

Rural Affairs Minister, Lesley Griffiths said: “I am extremely proud of the food and drink businesses we have in Wales, who year on year develop and showcase new, exciting and innovative products. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

“BlasCymru is our signature international event to promote the food and drink industry in Wales and although the event in October was different due to the impacts of Covid, I am pleased it has already helped businesses secure an estimated £14m in new or potential deals. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

“In addition to the pandemic, we have to consider Climate Change challenges, and our sustainable journey is now more pressing than ever. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

“In Wales, we have embraced the principles of sustainability and fairness for our environment, our economy, and our society as a whole. It is imperative we use resources efficiently by reducing waste and our carbon footprint and taking responsibility for higher standards in our supply-chains. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

“BlasCymru/TasteWales 2021 was a landmark event in the face of unprecedented challenges, and an important milestone for an innovative and resilient food and drink industry. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

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