Toys R Us website returns to UK

Toys R Us has launched a new website in the UK ahead of the Christmas peak selling period.

Around 14,000 toys are currently available on the site from over 100 suppliers.

It is offering free delivery on all orders over £20 and next-day delivery on all orders placed before 6pm.

The toy chain collapsed in 2018 and closed all of its 100 UK branches.

The new website features different areas for shoppers to explore, including Pillars of Play – which showcases a selection of carefully curated toys that support child development across a wide range of ages and stages – and The Demo Zone, where toys are put through their paces, writes chargedretail.co.uk

Dr Louis Mittoni, CEO and managing director of Toys R Us ANZ – which owns the rights to Toys R Us and Babies R Us in the UK – has said he’s confident there is still a place for Toys R Us in the UK market.

“Toys R Us and Babies R Us are much-loved brands in the UK, and our teams have described this as ‘returning home’, not just a relaunch,” Mittoni said.