‘See it. Say it. Sorted’ rail campaign refreshed
The long-running ‘See it. Say it. Sorted’ rail safety campaign has been given its first major refresh in nearly a decade.
From today, passengers across Great Britain will see new posters and hear updated announcements on trains and at stations. The changes aim to make it easier for travellers to report suspicious activity or anything that makes them feel unsafe.
The British Transport Police (BTP) text number 61016 has been made more prominent on materials, with the campaign encouraging people to report issues such as unattended bags or unauthorised access.
Since the initiative launched in 2016, reports to BTP’s 61016 text service have risen more than eightfold to 255,088 a year. Over one million texts have been received since the service began in 2013.
The Government has also announced nearly £17 million of funding to improve real-time access to CCTV from railway stations. This will give officers greater visibility across the network and help accelerate investigations.
Rail Minister Lord Hendy said: “‘See it. Say it. Sorted’ isn’t just an earworm that’s been the soundtrack to our trains for nearly a decade now – it’s a really important security and public safety campaign. It plays a crucial role in making our railways safe, and this refresh will help spread its message to even more people.”
BTP Chief Constable Lucy D’Orsi said: “Our officers are out across the railway network 24/7 working to keep the public safe – but ‘See it. Say it. Sorted’ reminds us that passengers and rail staff also have a vital role to play in being our eyes and ears.
“Our pioneering 61016 text service is a simple and discreet way to report crime across the rail network, and thanks to the ‘See it. Say it. Sorted’ campaign, you can save 61016 in your phone today and contact BTP immediately if something doesn’t feel right on your journey.”
Security Minister Dan Jarvis added: “‘See it. Say it. Sorted’ has become part of the national consciousness… As we relaunch the campaign, I encourage everyone to look out for one another, trust your instincts and if something doesn’t feel right, text British Transport Police on 61016.”
The relaunch has been supported by Network Rail, Transport for London, and the Rail Delivery Group, all of whom said the campaign remains central to passenger safety across the rail network.
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