Posted: Tue 6th Feb 2024

Deeside based Redrow research finds more women entering construction sector than ever before

News and Info from Deeside, Flintshire, North Wales
This article is old - Published: Tuesday, Feb 6th, 2024


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In a groundbreaking shift, the construction industry, traditionally seen as a male-dominated field, is witnessing a change in perceptions.

A recent survey conducted by Deeside-based construction company Redrow has unveiled an encouraging trend: three in five young women (66%) either already work in, have considered working in, or are open to exploring a career in construction.

This marks a significant 17% increase from the previous year, indicating a potential end to the industry’s ‘boys only club’ image.

The survey, involving 1,000 young adults, shed light on the appealing aspects of construction careers.

Notably, 39% of young women are drawn to the potential for high salaries, while 26% value the opportunity for a long-term career, and 25% see it as a stepping stone to launching their own business.

This increased interest among women can partly be attributed to a rise in female and LGBTQ leaders within the sector, with over two-fifths (42%) of respondents expressing a preference for companies that champion diversity at the helm.

Amid financial concerns prevalent across the board, the survey also highlighted the financial appeal of apprenticeships.

Two in five (41%) 16–24-year-olds associate apprenticeships with the dual benefits of earning while learning and avoiding the burden of student debt, underlining the financial advantages of this educational pathway.

However, the survey revealed a significant disparity in the guidance provided by schools and parents regarding career and education choices.

A majority (60%) felt that university education was more encouraged, with 48% sensing a stigma around pursuing apprenticeships instead of higher education.

This indicates a gap in awareness and acceptance of apprenticeships as a viable and respected option.

The construction industry itself is evolving, with a noticeable decrease in the perception of it being solely male-dominated — from 44% in 2020 to 39% in 2024. Moreover, nearly a third (32%) of respondents have considered a career in construction, recognizing the industry’s potential for skill development across various roles.

Highlighting personal journeys, Emily Shaw, an apprentice in Redrow’s commercial department, shared her transition from studying law at university to finding her calling in construction, thanks to familial influences and the supportive environment at Redrow.

Karen Jones, HR Director for Redrow, emphasized the need for more women in the construction industry, advocating for broader education on the diverse opportunities available beyond traditional on-site roles.

Similarly, Darryl Stewart from the National House Building Council highlighted the challenges of recruitment in the sector, stressing the importance of attracting a more diverse workforce to address the ageing workforce issue.

As National Apprenticeship Week unfolds, the construction industry is actively encouraging young people, especially women, to explore the varied and rewarding career paths it offers.

With over 40 trade positions opening nationwide, there’s never been a better time for young individuals to consider a future in construction.

For those interested in learning more about apprenticeships and careers in construction, Redrow and other industry leaders are offering resources and support to guide the next generation of construction professionals.

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