Posted: Wed 21st Oct 2015

Lego say they may not be able to meet some Christmas orders due to a worldwide shortage!

News and Info from Deeside, Flintshire, North Wales
This article is old - Published: Wednesday, Oct 21st, 2015

There’s nothing new in toy shortage stories in the run-up to Christmas, the ‘next big thing’ in toys always tends to be in short supply around October, November oddly!

The lego news does looks to be pretty genuine however, with all factories running at full speed the company say they can’t keep up with demand.

The Danish company is now the world’s largest toymaker by sales ahead of U.S. company Mattel – the makers of Barbie, their sales success is being linked in part to things like The Lego Movie and the ace Star Wars range – it all means demand is exceeding supply.

Lego’s sales grew by huge 18% in the first half of this year to £1.3bn.

Lego spokesman Roar Trangbaek said retailers who have already made orders will have their products delivered, but may struggle to fulfill new orders later this year.

Mr Trangbaek said;

“We’ve seen huge demand for Lego products in the first half of the year, which is a great result for us.

“But it has put strain on our manufacturing facilities around the world. They are running at full capacity.

“In some markets, we may not be able to deliver orders made now and onwards. We will do our best to ensure we are not disappointing children.

“We’re very sorry if we can’t deliver what our customers ask for. It’s not a good situation for us, even though it’s great that we are making products that children love.”

Mr Trangbaek said Lego recorded an 18% growth in sales in the first half of 2015 compared to the same period last year.

“We do our best in terms of forecasting,” he said. “Our expectations, as well as our retailers, didn’t see this coming.”

 

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