Posted: Thu 28th Aug 2014

Jobs secured following £4m investement at Deeside cereal company

News and Info from Deeside, Flintshire, North Wales
This article is old - Published: Thursday, Aug 28th, 2014

A Deeside firm has secured more than 130 jobs for the future with help from a Welsh Government grant. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

Screenshot from 2014-08-28 15:59:34 ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

Cereal company Dailycer will invest £4 million in growing its business and has received £480,000 from the Welsh Government to help with the project, following a visit from business minister Edwina Hart. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

The Deeside Industrial Estate-based company employs 136 people and wants to secure the roles by expanding its portfolio. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

Alyn and Deeside AM Carl Sargeant said: ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

“It’s great that yet another Deeside-based company have shown they have the confidence and ambition to grow their business and I’m delighted a Welsh Government grant will help Dailycer achieve their plans for expansion. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

“I wish them every success in their new investment and hope we will see more jobs created in the future as a result.” ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

Dailycer are one of the largest producers of private label breakfast cereals and bars in the European, here a potted history to date: ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​

1970: Inauguration of crunchy muesli factory at Tilburg (NL).
1971: Building of the cereal factory “Telford Food” at Telford.
1987: New factory at Halesfield, Telford (UK). (Harrisons & Crosfield).
1988: Harrisons & Crosfield buys up Banania’s cereal factory at Faverolles (F) .
1994: The Dutch group Royal Wessanen buys up Harrisons & Crosfield’s cereal business.
1997: Takeover of the Chestergate factory from Coop UK (UK).
2004: The total capacity of the sites reaches 100,000 tonnes.
2007/2008: Takeover of the Dailycer businesses by the One Equity Partners investment fund. Creation of Cereals Holding bringing together the Dailycer companies (FR, UK, NL), Devauge (DE) and Kentaur (CH).
2011: Amalgamation of all companies in the Cereals Holding under Dailycer Group
2013 Dailycer UK and Dailycer France purchased by Agrotech. ‌​‌‌‌​‌‌‍‌​‌‌‌​‌​‍‌​‌‌‌​‌​


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