Jobs secured following £4m investement at Deeside cereal company

A Deeside firm has secured more than 130 jobs for the future with help from a Welsh Government grant.

Cereal company Dailycer will invest £4 million in growing its business and has received £480,000 from the Welsh Government to help with the project, following a visit from business minister Edwina Hart.

The Deeside Industrial Estate-based company employs 136 people and wants to secure the roles by expanding its portfolio.

Alyn and Deeside AM Carl Sargeant said:

“It’s great that yet another Deeside-based company have shown they have the confidence and ambition to grow their business and I’m delighted a Welsh Government grant will help Dailycer achieve their plans for expansion.

“I wish them every success in their new investment and hope we will see more jobs created in the future as a result.”

Dailycer are one of the largest producers of private label breakfast cereals and bars in the European, here a potted history to date:

1970: Inauguration of crunchy muesli factory at Tilburg (NL).
1971: Building of the cereal factory “Telford Food” at Telford.
1987: New factory at Halesfield, Telford (UK). (Harrisons & Crosfield).
1988: Harrisons & Crosfield buys up Banania’s cereal factory at Faverolles (F) .
1994: The Dutch group Royal Wessanen buys up Harrisons & Crosfield’s cereal business.
1997: Takeover of the Chestergate factory from Coop UK (UK).
2004: The total capacity of the sites reaches 100,000 tonnes.
2007/2008: Takeover of the Dailycer businesses by the One Equity Partners investment fund. Creation of Cereals Holding bringing together the Dailycer companies (FR, UK, NL), Devauge (DE) and Kentaur (CH).
2011: Amalgamation of all companies in the Cereals Holding under Dailycer Group
2013 Dailycer UK and Dailycer France purchased by Agrotech.