Posted: Fri 5th Jul 2013

Updated: Tue 13th Sep

Welsh Goverment Failing To Promote North East Wales

News and Info from Deeside, Flintshire, North Wales
This article is old - Published: Friday, Jul 5th, 2013

North Wales Assembly Member Mark Isherwood  is concerned that north east Wales is losing out on thousands of potential visitors every year because it is not being marketed effectively by the Welsh Government.

Speaking in today’s Assembly Debate on the Rural Economy, Mr Isherwood noted that an estimated 50% of all UK visitors to Wales visit the countryside, yet the word rural is mentioned just once in the Welsh Government’s new Tourism Strategy document.

He said that tourism is worth some £166million per annum to Flintshire alone, sustaining jobs and supporting the rural economy, yet the county is poorly represented in tourism brochures and guides.

He said: “Flintshire Tourism Association was established to deliver joined up working in north east Wales and improve the North Wales borderlands brand and image.  North-east Wales is within the reach of 15.5 million potential visitors – a bigger pot than even Cardiff can call upon.


It needs to be marketed far more in the midlands and north-west of England accordingly.

“Only last weekend, a Caravan Club Site Owner in Flintshire told me that that although overseas visitors love what Flintshire offers, too few knew about it because it was poorly represented in promotional literature.”

Mr Isherwood criticised the Welsh Government for not effectively promoting the Pontcysyllte world heritage site as a tourist attraction.

He said: “During the last Assembly, the then Minister developed the north-east Wales cultural action plan, designed, among other things, to establish a programme for the Pontcysyllte world heritage site as an attractor, and the basis for tourism, cultural and wider development projects.
“ However only this week, key stakeholders have raised questions with me over whether the Pontcysyllte aqueduct as a regeneration site and tourism area has high enough profile and expressed concern that there wasn’t a clear coordinated group championing the Aqueduct, that there wasn’t a named person associated with the Aqueduct and that there was a lack of progress with all parties engaged in the Aqueduct and Trevor basin in moving the regeneration opportunities forward.

 

“The North Wales Economic Ambition Board stated in April that there seem to be good working relationships developing with officials from Welsh Government, but added that at a recent meeting of lead members from across Wales in Cardiff, there was concern as to lack of commitment and understanding from Welsh Government when it comes to the regional boards.”

 

Mr Isherwood also stressed that disability groups have said that Tourism can be increased if Wales is seen by overseas and domestic visitors as an accessible, welcoming holiday destination – but that  Arfon Access Group, which has been carrying out a review of the Visit Wales website and local authority marketing materials regarding appropriate information for disabled people to be able to plan visits to places of interest around Wales, advises that even before they have completed the work, it is becoming clear that little such information has been incorporated.

 



Spotted something? Got a story? Send a Facebook Message | A direct message on Twitter | Email: News@Deeside.com

LATEST NEWS...

A541 closed after lorry collided with bridge near Cefn-y-Bedd railway station

News

First Minister: Kitchen and domestic staff working in care homes to recieve £500 extra payment

News

Doctors’ leaders say face coverings should be worn in Wales

News

Flintshire Council chiefs welcome schools reopening in June but Wales’ Chief Medical Officer wanted to hold off until August

News

Flint Coastguard called to assist with rescue of children and adult stuck in mud on Wirral coast

News

Tributes have been pouring in for Mold based playwright, poet and novelist Sion Eirian who has died after a short illness.

News

Wales’ Transport Minister call for new Deeside railway station to be built by 2024

News

Two dogs stolen from Denbighshire reunited with owner after being found in Flintshire

Denbighshire

Changes to Flintshire Household Recycling Centres from next week

News