How to Succeed as a Freelancer

The ability to be your own boss. Only working on projects and clients that mean something to you. Doing away with a daily commute. The benefits of life as a freelancer attract many people each year.  

UK Government statistics show a rise in the number of self-employed workers. Following a pandemic-era dip, over four million people are now working for themselves.  

But freelancing is far from straightforward. It takes discipline, organisation, and a strategic approach to build a successful career. So, before you take the plunge, follow these tips to ensure you’re well-equipped to thrive in the freelancing world. 

Building Relationships 

“Your network is your net worth” is a popular phrase among freelancers. Building strong relationships with clients and other professionals in your field can open a lot of doors. You can stay on people’s good side by: 

• Delivering exceptional work: Client satisfaction builds trust and can help secure repeat business. 

• Communicating: Keep your clients informed throughout a project’s lifecycle. Be proactive and anticipate their needs. 

• Connecting on a human level: Show genuine interest in your clients’ businesses and challenges. Building rapport goes beyond just delivering a service. 

• Networking strategically: Attend industry events, join online communities, and connect with other freelancers. They may be able to offer support and referrals. 

Keeping Routines 

While freelancing offers flexibility, it also requires self-discipline to stay productive. 

Although escaping a 9-5 routine may be attractive, keeping a regular schedule remains important. This will help you align with clients and collaborate with others. Setting boundaries between personal and work time is also helpful in combatting burnout. 

Create a specific workspace in your home or office to minimise distractions and boost concentration. Working from coffee shops and other spaces may appeal initially. However, these busy areas aren’t always ideal for productivity.  

Online Security 

You may need to handle sensitive data from various clients, so maintaining your cybersecurity is vital. 

Protect your devices and accounts with strong and distinct passwords. Utilising multi-factor authentication provides another layer of security.  

Don’t forget the fundamentals of cybersecurity. You’ll no doubt receive emails from people you don’t know pitching you for work. But continue to look out for signs of potential threat. Software that can check files for viruses will help you spot genuine emails and avoid phishing attempts. These tools open the files that you download in a virtual environment to see how they behave, keeping your machine safe. 

Be wary of public networks if you work while travelling. Investing in a VPN may protect you and your clients from would-be snoopers and hackers.  

Protecting Your Wellbeing 

Freelancing can be isolating, so prioritise your mental and physical health. 

• Set boundaries: Learn to say no to projects that don’t match your skills, morals, or workload. 

• Schedule social interaction: Combat isolation by co-working with other freelancers or joining networking groups. 

• Maintain a healthy work-life balance: Schedule time for exercise, hobbies, and relaxing with loved ones. 

• Monitor your finances: Track your income and expenses to avoid financial stress. Consider consulting a financial advisor to manage your income and taxes. 

Are You Ready for Freelancing Life? 

Freelancing offers you the chance to make your mark on your industry and forge an incredibly rewarding career. It’s a challenging lifestyle and typically requires a lot of groundwork, so ask yourself: 

• Do I have a list of potential clients in mind? 

• Can I offer something different? 

• How would I cope if my income dried up? 

If your answers are positive, you stand a good chance of making a success of freelancing.