Government unveils branding for Great British Railways
Branding for Great British Railways has been unveiled as the Government’s Railways Bill is debated in the House of Commons.
The reforms aim to bring the network back into public ownership and create a single organisation to run Britain’s railways.
The Government says seven major operators are already in public hands, covering around a third of all passenger journeys.
Ministers argue the move will bring an end to what they describe as a fragmented system, with 17 organisations currently involved in running the railway.
The new branding features a red, white and blue design, sharp lines inspired by the Union Flag and an updated version of the double arrow symbol.
It will begin appearing on trains, stations, websites and apps from next spring.
The same design will feature on a new ticketing app that will allow passengers to buy fares without booking fees.
The app is also intended to offer real time information and an option for disabled passengers to book Passenger Assist.
The announcement follows the Government’s decision to freeze rail fares for the first time in three decades.
Transport Secretary Heidi Alexander said: “The future of Britain’s railways begins today. I’m immensely proud to unveil the new look for Great British Railways as we deliver landmark legislation to nationalise our trains and reform the railway so it better serves passengers.
“This isn’t just a paint job, it represents a new railway, casting off the frustrations of the past and focused entirely on delivering a proper public service for passengers.”
“With fares frozen, a bold new look and fundamental reforms becoming law, we are building a railway Britain can rely on and be proud of.”
The Government says improvements are already being delivered across publicly owned operators.
South Western Railway has increased the number of its Arterio trains, LNER is introducing a new timetable adding 10,000 additional annual services and Southeastern has invested in camera technology to speed up fault detection.
The GBR brand will be displayed at London Bridge station today through a one day exhibit, with digital displays also appearing at major stations including Birmingham New Street, Glasgow Central, Leeds City and Manchester Piccadilly.
Alex Robertson, Chief Executive of Transport Focus, said: “Today’s second reading of the Railways Bill, alongside a preview of the logo and ticketing app, marks another step on the journey towards a railway built around passengers.”
“As well as what is written into law, the success of Great British Railways will depend on its people and culture, and today gives us a glimpse into what that could look and feel like.”
Jacqueline Starr, Executive Chair and CEO of the Rail Delivery Group, said: “The Railways Bill presents an opportunity to bring the industry together with a single focus on delivering for our customers and we are determined to play our part in getting it right.”
“As the industry evolves, our priority remains supporting the rail network to keep people moving and making sure we are delivering a better railway for everyone across the country, now and in the future.”
“We welcome the Government’s commitment to improving the services our customers depend on every day, and we will continue to work closely with industry partners to support a smooth transition to Great British Railways.”
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