Posted: Fri 7th Jul 2023

Warning over new ‘deepfake’ Martin Lewis video scam promoting a fake ‘Elon Musk investment’

News and Info from Deeside, Flintshire, North Wales
This article is old - Published: Friday, Jul 7th, 2023

A disturbingly convincing artificial intelligence (AI) generated scam video featuring Martin Lewis, founder of MoneySavingExpert.com, is doing the rounds on social media.

Scammers have used AI to duplicate not only Martin’s face but to promote an app claiming to be linked to Tesla and Twitter owner Elon Musk.

“The video is entirely bogus. I have no involvement whatsoever,” Martin stressed.

The video presents a convincing portrayal of Martin in his office, discussing an investment in a project named ‘Quantum AI’.

This project is falsely labelled as ‘Elon Musk’s new project’. Adding to the realistic deception, the video is subtitled with a branding similar to ‘This Morning’, a show on which Martin regularly appears.

The initial platform from which the scam video originated remains unclear, with the first awareness of the scam brought to Martin’s attention via Twitter.

The MoneySavingExpert.com founder is urging anyone who encounters this video to understand it as an attempt by unscrupulous individuals to defraud them.

“We’ve reached out to Twitter to inform them about this scam and to ask if Elon Musk has any connection to Quantum AI,” our reporter said. “We are also querying what measures the platform is taking to combat scam content. Updates will follow when we receive a response.”

For those who stumble upon the fake post, Martin advises alerting the poster that this is a scam.

Despite constant warnings, people still fall victim to these scams masquerading as Martin Lewis.

He reiterates, “I NEVER do advertisements or promote investments.”

If you receive a similar message as described above, do not engage with it as it is likely trying to deceive you into divulging information.

Please report any such scams to Action Fraud promptly.

MoneySavingExpert.com is the UK’s biggest consumer website, with more than 16 million users a month.

The site is part of the Ewloe based MoneySupermarket Group.

Spotted something? Got a story? Send a Facebook Message | A direct message on Twitter | Email: [email protected]
Latest News

  • Praise for rookie Police Dog Vega who tracked down alleged copper thieves in Connah’s Quay
  • Natural Resources Wales: Environmental cleanup removes derelict boats from Dee Estuary
  • North Wales Police warns of abnormal load travelling on A55 through Flintshire

  • More...

    Praise for rookie Police Dog Vega who tracked down alleged copper thieves in Connah’s Quay

    News

    Natural Resources Wales: Environmental cleanup removes derelict boats from Dee Estuary

    News

    North Wales Police warns of abnormal load travelling on A55 through Flintshire

    News

    Vaughan Gething denies onus is on him to prove leak allegations against Delyn MS Hannah Blythyn

    News

    Update: A548 between Bagillt and Flint back open following earlier collision

    News

    Flintshire Council confirms reopening of the A550 Tinkersdale

    News

    Flint’s Jade Jones all set for Paris Olympics after being cleared of any wrongdoing in doping investigation

    News

    No dog fouling fines issued in Flintshire last year

    News

    Alyn and Deeside MP tackles potential job losses at Kimberly-Clark in Flint

    News