Dmytro Makarov: A Story Behind Building Global Marketing Agency
From the Ground Up: Dmytro Makarov’s Journey to Leading a 100-Person Agency
When it comes to building a successful business, there is often debate about what matters more: strategy or experience. Dmytro Makarov, founder and CEO of a fast-growing international marketing agency, believes the answer is simple: you need both, but experience comes first.
“Early in my career, I did everything myself: from acquiring clients to launching campaigns and reporting,” the entrepreneur says. “It was the time of full immersion in all the processes.”
Before launching his company, Makarov worked solo as a digital marketing consultant from 2015 to 2017. He helped startups and growing brands with everything from running paid ads to negotiating with influencers. That time taught him how every piece of a campaign connects and how to make it deliver real results.
Back then, instead of handing off projects to teams, Dmytro Makarov was doing the work himself. That hands-on approach shaped a philosophy that would later define his company: know your tools, know your process and never lose sight of the outcome.
His approach worked. Today, Makarov runs a 100-person agency that has launched over 500 campaigns for global clients including BMW, Intel, Durex, Domino’s Pizza and NIVEA. Those campaigns have reached more than 2.6 billion people around the world. Many of them use influencer marketing, a strategy Makarov believes in strongly.
“I consider influencer marketing to be the most effective tool today,” he says. “Especially when it is implemented correctly.”
In a campaign for BMW’s i3, the agency partnered with content creators who showed how they used the car in real life: commuting, charging and driving it. The campaign brought in over 500,000 views and boosted public perception of the brand. A campaign for Durex used popular streamers and attracted 3.3 million views and 38,000 clicks. Intel’s NUC product was promoted through tech influencers, drawing 3.5 million views and 400,000 likes.
“We do not go for celebrities for the sake of star power,” Dmytro Makarov says. “We find the right voice that truly resonates with the target audience.”
As the agency has grown, Makarov’s role has evolved. But he still keeps close to the work. He now focuses on four main areas:
- Influencer marketing – planning, partnerships and tracking performance
- Performance marketing – managing pay-per-click ads, testing funnels, and improving conversions
- Content and production – creating videos, graphics, banners and audio ads
- Strategy and research – analysing markets, building media plans and estimating return on investment
By staying connected to the day-to-day operations, Dmytro Makarov ensures that the company’s campaigns meet a high standard. His mix of big-picture thinking and practical knowledge sets him apart in an industry that often favours either one or the other.
“We have worked with more than 1,000 influencers,” he says. “We know how to pick the ones who drive results. In fact, we often guarantee success, or otherwise we make it right at our own cost.”
That level of accountability has earned his agency long-term relationships with major brands and continued growth. But to Makarov, it all comes back to how it started: with one person doing the work and learning every step.
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