Deeside based Iceland crowned ‘Online Supermarket of the Year’

Deeside-based Iceland has been named Online Supermarket of the Year, at The Grocer Gold Awards at Guildhall in London yesterday evening, June 13.

The retailer has seen profits soar recently also won the Business Initiative of the Year for their new Iceland Kitchen a £2 million development kitchen at the Deeside HQ.

The company has been racking up the gongs of late, they recently won two Gold, two Silver and four Bronze Awards at the British Frozen Food Awards on 8 June – more than any other retailer.

On the same evening, Iceland was named Convenience Retailer of the Year at the 2017 FreshAwards for excellence in fresh produce.

Mr David Devany, MD Online @IcelandFoods with a well deserved gong! To the team who made it possible, I salute you! pic.twitter.com/obQVBN6KVL

— Nick Canning (@canning_nick) June 13, 2017

Iceland Founder & Executive Chairman Malcolm Walker said:

These accolades provide welcome recognition of the huge progress Iceland has made over the last two years to make us one of the UK’s fastest-growing and best-regarded food retailers.

As our 2017 financial results recently showed, we are successfully winning new customers and delighting our established shoppers by developing unique, exciting and great-tasting quality food that they simply cannot buy anywhere else, while continuing to offer outstanding value for money.

Our fast-growing Online business, already twice voted the best in the UK in the annual Which? supermarket survey, continues to go from strength to strength under the leadership of our Managing Director of On-Line David Devany and his expanded team, supported by substantial investment in our website and logistics, including the opening of our second dedicated Online picking centre at Trafford Park this summer.

Our £2 million investment to create simply the best product development kitchen in Europe at our Deeside head office has played a key role in increasing the pace and quality of our innovation, really taking our food to the next level, under the leadership of our hugely talented and experienced Head Chef Neil Nugent.

Iceland reported a hike in profits last week due impart to a “set of strategic initiatives” including revamped product ranges and the development of a new store format.

Five Iceland stores have been revamped in the new format so far, they include our very own Shotton store as well as ones in Greater London, and Northern Ireland, a national roll out of the new concept is set to begin across the country.

The UK food retail market remains intensely competitive despite this in the year to March, full year profits for Iceland rose by 6.3 per cent to £160 million, with a sales boost of 4.4 per cent to £2.8 billion while like-for-like jumped two per cent.

Iceland also outgrew the big four Asda, Tesco, Morrisons and Sainsbury’s supermarkets over the festive period.